Set your company up for long-term success.
Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?
Whether you're starting a business from scratch or leading an existing company facing new threats, this book offers the direction you need. TheHBR Guide to Setting Your Strategyprovides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on to help it thrive long into the future.
You'll learn to:
Understand what strategy isand what it isn't
Define where you'll play and how you'll win
Conduct more effective strategic discussions with your team
Test your strategy before you implement it
Communicate your strategy to key stakeholders
Ensure your strategy is flexible and adaptable
