Kellogg's Coco Pops breakfast cereal now has 30% less sugar* with the same great chocolatey taste you love*30% less sugar on average than other chocolate flavoured toasted rice breakfast cereals. IRI UK 2020. Total sugar content per 100g were obtained from in store audits of labels of packaging, manufacturer or retailers websites, and by contacting retailers directly through customer services numbers available on retailer's website in February 2020.**Contains 15% RI Vitamin-D which contributes to the maintenance of normal bones.
