A newborn's skin is up to 30 Percent thinner than that of a grown up so it needs all the care we can give. Help your baby's skin stay well-hydrated and soft with Baby Milk & Rice Face & Body Lotion. Blended with natural ingredients, the lotion provides fast-absorbing moisture that lasts all day long and keeps your baby's skin soft. Contains natural incredients Hypoallergenic* and pH balanced Clinically-proven mildness formula Free from dyes, parabens, phthalates, sulphates, alcohol, and soap